Google Ads Full Funnel Consulting

Service Description

Here is a second version of the description, rewritten with a focus on results-driven language and a cleaner professional layout to help convert potential clients. Ads Campaign Setup & Optimization Drive sustainable growth with a high-performance advertising ecosystem tailored to your business goals. 1. Campaign Architecture & Strategy Scalable Framework: Professional Ad Account structuring built to grow alongside your business. Inventory Dominance: Full access to cross-channel inventory, ensuring brand visibility across the entire Google ecosystem. Smart Bidding Mastery: Expert application of both Automated and Manual bidding strategies to minimize CPL and maximize ROAS. Brand Integrity: Active "Competitor Blockage" and strategic negative targeting to protect your brand space. 2. Advanced Tracking & Data Intelligence Full-Funnel Measurement: Integrated tracking via GTM (Google Tag Manager) and Google Ads Conversion Tracking. GA4 Deep-Dive: Comprehensive Google Analytics 4 setup, including custom Audience Segment creation for deep behavioral insights. Remarketing Loops: Strategic Remarketing setup to capture and convert "warm" leads who have already engaged with your brand. Performance Transparency: Monthly data visualizations via Looker Studio to track every dollar spent. 3. Creative & Copy Optimization Dynamic Messaging: Ad copies featuring high Brand Equity, updated monthly to reflect current dates and promotions. Multi-Format Assets: Management of Image, Carousel, and Custom HTML5 uploads, plus Multiple Headline/Keyword match testing. Video Dominance: Strategic deployment of Skippable and Non-Skippable video ads to capture attention. A/B Testing: Continuous A/B Creative Optimization to ensure only the highest-performing assets are active. 4. Precision Targeting & Ad Extensions Granular Demographics: Targeting based on Gender, Age, Household Income, and Parental Status. Audience Signals: Leveraging rich data to find "In-Market" and "Affinity" segments ready to buy. Maximum Real Estate: Implementation of all major assets (Sitelinks, Callouts, Price, Promotion, Lead Forms, and App Assets) to increase Click-Through Rate (CTR). Health Automation: Advanced account health scripts to ensure your campaigns never underperform.