Microsoft Ads Full Funnel Consulting

Service Description

Maximize your ROI through data-driven precision and continuous performance scaling. Strategic Foundation & Structure Advanced Account Architecture: Custom ad account structuring designed for long-term scalability. Omni-Channel Reach: Full access to cross-channel inventory to ensure your brand appears where your customers are. Brand Protection: Implementation of Strategic Negative Targeting and Competitor Brand Blockage to ensure high-quality traffic. Asset Versatility: Management of Asset Combinations, including Custom HTML5, high-quality image uploads, and immersive Carousel ads. Precision Targeting & Personalization Audience Intelligence: Advanced Audience Signals and GA4 Audience Segment creation for surgical precision. Demographic Granularity: Targeting optimized by Gender, Age, Household Income, and Parental Status. Dynamic Personalization: Ad copies tailored by audience segment to ensure maximum relevance. Video Strategy: Deployment of both Short and Long-form video ads (Skippable and Non-Skippable). Conversion Tracking & Data Analytics Full-Stack Tracking: Integrated tracking via Google Tag Manager (GTM). Advanced GA4 Integration: Deep insights through Google Analytics 4 setup and conversion tracking. Remarketing Engine: Full Google Ads Remarketing setup to re-engage high-intent visitors. Transparent Reporting: Comprehensive monthly data presentations powered by Google Looker Studio. Optimization & Creative Excellence Hybrid Bidding: Utilization of both Automated and Manual bidding strategies for optimal cost control. Creative Testing: Ongoing A/B testing of ad creatives to identify and scale winning assets. Copywriting Excellence: Ad copies built with strong brand equity and monthly updates for temporal relevance (Current Year/Month). Asset Extensions: Implementation of Sitelinks, Callouts, Structured Snippets, Promotions, Lead Forms, and App Assets. Technical Health: Deployment of advanced Account Health Scripts to monitor performance 24/7.